Citibeats has been approached by political parties and huge organisations – Ivan doesn’t give me any names though! Ultimately, while their intentions might be good, they aren’t bound to meet the ethical standards by which Citibeats abide, so the trust naturally isn't there.
How do you select your partners and where do you find them? 48:39
Given that Citibeats is built around societal improvement, its important that any clients have ethical standards.
Do you invest in marketing as its own function? 50:35
Ivan talks about the "magic" of selling and customers' wants and needs. He also discusses the necessity of automation and how tools such as HubSpot impact the culture (that word again!) of the sales team.
What’s next for Citibeats? 55:13
It's not a case of "what's next?", but actually "where next?", it would seem. Growth and presence in new geographies are on the agenda.
Watch more from our Tech Founders series here.
Director, Hays National Technology - UK&I
Harry Gooding is part of Hays Technology, working across our Enterprise Technology Practice and supporting new initiatives around skills development. After beginning his career in recruitment, he then worked in VC backed start-ups and scale-ups for six years across two different portfolios before joining Hays.